
SiteMinder-backed research reveals an increasingly tech-savvy independent hotelier on the rise
Sydney, Australia – New research backed by SiteMinder, the global hotel industry’s leading guest acquisition platform, reveals that today’s independent hoteliers have a greater awareness and appetite around technology when it comes to their marketing and distribution strategies. According to eHotelier’s Marketing & Distribution 2020 Journal, 68.4 percent of independent hotels already have a digital […]